Communicating Across Cultures: The International Business Connection

“Communicating Across Cultures” is about the human element of an increasingly integrated global economy. As entrepreneurship continues to boost its international character, people become travelers across different sociocultural and economic environments. The goal of business strategies and executives alike is to make things work in diverse cultural contexts, having to deal with local rules and particularities, habits and processes.

Approaching the field is a multi-disciplinary task. Therefore, “Communicating Across Cultures” course borrows elements from various fields: communications, culture, management and business. It adopts a multi-dimensional approach to the subject matter, introducing topics such as cross-cultural communication, cultural intelligence, negotiations across cultures, workplace social communication, culture in virtual teaming etc.

Management and communication systems and techniques can provide solutions and point the way forward. However, the starting point lies within people themselves.

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