Digital Storytelling: Content Creation for Journalism and Business
This course introduces students to the basic principles of digital storytelling, with the aim of cultivating students’ skills in this realm across a range of digital written and audiovisual mediums and according to different formats tailored to common journalistic, social media and business conventions.
Learning Goals
This course will primarily teach students to:
• Develop digital content creation skills across a range of mediums.
• Identify target audiences and develop content based on that audiences’ needs and the platforms those audiences primarily use.
• Navigate the writing and content creation process for a variety of mediums.
• Develop appropriate writing techniques that will capture the interest of a target audience in a heavily saturated mediascape, and the ability to tailor those techniques to the audience and medium.
• Recognize newsworthy or interesting content and appropriately insert it into their stories/content.
• Use social media effectively to communicate a message to audiences in journalistic and professional contexts.
• Develop content creation skills that are increasingly in demand across a variety of non-media/non-journalism professions and fields.